Michael Chen, a British designer, has created a jacket that may make many lives easier. While comparing London bike traffic to Korean bike traffic after a recent visit to Korea, Chen decided that he could make the lives of both cyclists and motorists easier. His contention was that due to limited or non-existent bike lanes, cyclists were often in danger. And due to cyclists limitations, motorists were often unhappy as well. Chen then created a jacket that operates as an indicator for the cyclists. The jacket uses an accelerometer to light green LEDs when the cyclist accelerates. Red LEDs are lit when deceleration occurs. When arms are lifted it also triggers lights to signal lane changes or turns. For a full demonstration; see here. Chen hopes to come to market with the jacket in time for Christmas for roughly 100 GBP.
As we wrote on 30 July and 6 August, Nokia has shifted focus to emerging markets, notably India and China. The shift is paying off. With the accessibility of mobile phones to lower income consumers, India has moved past the United States to become Nokia's second largest market. Only China remains as a larger market. Nokia is also giving back to India, their manufacturing plant in Chennai has started exporting to 58 countries, and has also produced 60 million handsets as of August 2007.
On 24 August the winners of the World's biggest design award were announced. The designs spanned 5 categories including: Body; Home; Work; Play; and Community. We offer our sincere congratulations to the winners. Readymade had special interest in the competition due to our status as a top nominee in the Home category for our Safer Paraffin Distribution System.
A testament to less being more...A
hanger made in Germany, with no frills and no hook is so simple, but
surprisingly contemporary and sleek. What is more, they are so popular
that back order is the only way to currently purchase them. Made of
bent and brushed aluminium, this piece is likened to a musical
triangle. The price tag is quite high, but it doesn't seem to be a
deterent. A nice combination of minimalist form and
function.
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