Reuters reports that Tesla Motors will collaborate with executives from around the world to reinvent the car-buying experience as part of the Customer-Focused Innovation executive education program at the Stanford Graduate School of Business.
Tesla, a pioneer in electric vehicle manufacturing, will be featured as a week long class project to immerse participating executives in the practice of corporate innovation and "design thinking." Developed by the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, Customer-Focused Innovation marries business school classroom models with the d-school's hands-on field research to help executives better understand customer experiences, develop deeper customer insights, diffuse customer learning throughout their organizations, and improve overall customer satisfaction.
Key features of the Stanford collaboration will have program participants conducting:
* Interviews of Tesla's key management and dealership personnel
* Observation of real car buyers at Tesla and non-Tesla dealerships
* Ideation, design, prototyping and iteration of new vehicle purchase models
* Presentation of proposed models to Tesla management
Nice one-pager explaining design thinking from Change by Design by Tim Brown, CEO and president of IDEO.
"This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society."
The book will be launched late September.
Via DesignBoom; Jasper Morrison has opened up a shop in part of his studio in London. The shop is open daily from 11AM to 5 PM, Monday to Friday.
During the London Design Festival the shop will open its first exhibition, 'jugs, jars & pitchers' from September the 19th to the 30th.
Morrison has also done the latest Icon cover which is a handwritten note stating "design for life, not magazine covers" and initialed JM. The statement echos Morrison's thoughts on design as seen in his Manifesto #02:
'Design, which used to be almost unknown as a profession, has become a major source of pollution. Encouraged by glossy lifestyle magazines and marketing departments, it’s become a competition to make things as noticeable as possible by means of color, shape and surprise. Its historic and idealistic purpose, to serve industry and the happy consuming masses at the same time, of conceiving things easier to make and better to live with, seems to have been side-tracked. The virus has already infected the everyday environment. The need for businesses to attract attention provides the perfect carrier for the disease.
Design makes things seem special, and who wants normal if they can have special? And that’s the problem.'
A bunch of game controllers is the notepad for a book project about game controllers conducted by Nicolas Nova from liftlab/the near future laboratory and Laurent Bolli from Bread and Butter. The aim of the project is to focus and analyze "game pads" in terms of historical evolution as well as meaningful issues regarding their design. So far it has a few entries, but sure to become more interesting as time progresses.
