The Bloodhound SSC (Super Sonic Car) aims to break the 1000mph land speed record, that is just over 1600 kilometers per hour! The primary objective of the Project is to inspire the next generation to pursue careers in science, engineering, technology and maths - by demonstrating how they can be harnessed to achieve the seemingly impossible. Hakskeen Pan, in the Northern Cape of South Africa, a flat, hard surface over 20km (12 miles) long and 5km (3 miles) wide has been selected for the site of the world's fastest race track. See more images of the project here.
Konstantin Grcic has curated a great industrial design exhibition entitled ‘Real Design’ at the Serpentine Gallery in London. The 43 objects were all designed in the past ten years and range from toys to transporting water. If you can’t make it to the exhibition before the 7th of February, be sure to visit the very interesting website. Image via DesignBoom.
Jonathan Ive has been named ‘Inventor of the Decade’ by The Guardian. Ive is responsible for developing the design language of Apples products which has contributed to the overall success of Apple, he works closely with Steve Jobs, but few other company employees are allowed to see what he's doing behind the tinted windows of his studio, which just increases the hype we suppose.
If you are a fan of Roger Martin, there is a good article in The Globe and Mail discussing amongst other things, hamburgers and "heuristics"; a concept that narrows down the business mystery to a manageable size, offering a solution. The article is a review of Prof. Martin’s ‘The Design Of Business: Why Design Thinking Is The Next Competitive Advantage’.