Time for this week's feel good story. We were initially skeptical of this attempt by Microsoft, but after crunching the numbers, it seems this might actually be a good deal. In an effort to "get more people around the world using computers," Microsoft has introduced the possibility of a pay-as-you-go version of Microsoft Office. The skepticism was due to research we had just completed on the poor paying too much for goods and services due to pay-as-you-go or rent-to-own products. After some quick math, we realized that sometimes even the super super rich can have a heart. Microsoft may be winning a few of us over.
What blog with a story about Microsoft would be complete without a blurb about Apple taking over the third spot in the computer vendor industry. Apple has reinvented themselves so many times, that we are not sure if it is fair to call them a "computer" vendor, per se. In fact, Apple has officially dropped computer from their name and are simply know as Apple. But they sell computers, and they have the third largest market share, so alas we guess it is true. On increasing sales of the iPods (50% of the company's sales) and other Apple technology a 5.6% market share has been obtained by the truly innovative company. Apple is not satisfied with this number, and with the introduction of products such as the iPhone and Apple TV the Apple Home may not too far in the future.
Marrying emerging markets with mobile phones may be all too easy, but as we've noticed previously, Nokia seems to have found a way to perfect it. Nokia has been reaching their target with a less is more approach. By keeping costs down and quality at a competitive rate, Nokia has taken a large share of developing markets. Their share in China is now 35%, and global market share is expected to be around 40% this year. It seems as though Nokia is doing something right. They have clever ads too.