It didn't hurt that the Chocolate paired an evocative name with mysterious looks and intriguing touchpad keys. In fact while Motorola wrings every last drop out of the Razr's halo, LG has been working to improve it's prevously anonymous phone designs without being the smallest, thinnest or fastest.
None of this is surprising considering LG's design team has won "Design Team of the Year 2006" at Red Dot.
Motorola must have thought the naming synergies with James Bond's gadget man Q were too good to pass up and to be fair it's a good name. On the other hand LG came out of nowhere with a luxurious sweet treat proving that emotion beats gadgetry any day.